- Lead Design
- Art Direction
- Campaign identity
- Motion Graphics
- Template creation
- Essential graphics
- Illustration
Here is a collection of some of my favourite branding and animation projects for BBC Radio 1Xtra and Radio 1 Dance. With all my branding projects, the goal is to create a visual identity that reflects the client's values and aspirations and then build that brand through a collection of templates that are easy to use for non-designers.
BBC 1xtra Brand Refresh
As part of my work with the BBC, I was tasked to create a new digital visual identity for 1xtra's social content. Once we agreed on the style presented in the moodpboard above, I went about creating a series of essential graphics that will support 1xtra's key moments, like Notting Hill Carnival, 1x's Hot For campaign and their events in Jamaica. Inspiration for this style was drawn from previous work from Mansi Katta and I, as well as fan art and retro dancehall poster design.
Animation for D Double E and Nadia Jae's BBC 1xtra Breakfast show
Working in collaboration with Aaron Baker, we combined typography and illustration to create an animation based on a piece of audio produced by D Double E to promote Nadia Jae's BBC 1XTRA Breakfast Show.
Radio 1 Dance Branding
With Senior Producer Jessie Donnelly, we created the branding and templates for BBC’s new channel, BBC Radio 1 Dance. The branding introduces grids, scales and VHS video effects to the BBC branding. Templates were designed to be used by non-designers for a quick turnaround. The collage above was created entirely by submissions from artists and producers using the range of templates.
