- Lead Design
- Brand Design
- Art Direction
- Package Design
Working as part of SE Creative Studio with the client Sessions, we explored the impact of rebranding a burger kitchen to appeal to music fans using Sony Music analytics.
Smashed Burgers with an indie sleaze aesthetic
Working closely with Sony Music's Insights team, we determined a couple of growing music trends and were given a breakdown of their fanbases.
The client chose to build a brand for fans of the emerging music trend: 2010s revival Indie Music.
This was a short-term, fast paced branding project with only 5 days to deliver a logo, colour palette, package design, photography direction, stickers and a branding kit.
Above are some early stage style routes and then below you can see the final brand.
Producers
Jessie Donnelly
Client
Sessions
Photographer
Pexel
Sessions hired
